The OOH Campaign Planning Toolkit

The OOH Campaign Planning Toolkit

Turn your campaign idea into a structured OOH plan.

The OOH Campaign Planning Toolkit is a practical, interactive resource designed to help you work through the decisions behind an effective out-of-home campaign step by step.

Rather than staring at a blank page wondering where to start, you'll have a clear framework for thinking through your objectives, audience, locations, formats, messaging, budget and measurement.

Use the toolkit to help you:

• Define clear campaign objectives

• Identify and understand your target audience

• Think strategically about locations and environments

• Compare suitable OOH formats

• Structure your campaign budget

• Develop your creative and messaging approach

• Consider campaign measurement and success

• Bring everything together into one clear campaign plan

Perfect for brands, business owners and marketers who want to move from “we should advertise out-of-home” to “here's how we're going to do it.”

Use it independently or bring your completed toolkit to a VALCIS Campaign Toolkit Consultation for expert guidance on your next steps.

18-page digital planning toolkit • Instant download